For those who run their business from home or maintain a website for their offline business, they know that getting quality traffic to their website is necessary in order for them to gain leads and customers online. Without leads and customers, any business will fail due to lack of sales. Using link building strategies can greatly help to increase your websites traffic.
Building a business from home can be rewarding when done right and it is successful, but so many internet marketers fail because they lack the skills necessary to get their website seen by many. Yet there are tons of competitors who are doing the same exact thing every day with much success.
Increased web traffic puts more eyes on your business.How do you find a way to get your site in front of the same leads that your competitor does? Link building is one way that you can achieve that goal.
You can use techniques such as article writing and submitting to directories, blog commenting, blogging with PLR and more to attain quality backlinks pointing towards your business website.
Using link building strategies to gain targeted visitors can help to increase the productivity of your website. While you do want visitors, you don’t want just any visitors. You want leads and prospective customers that are hungry for what you are offering.
You could be offering an optin emailing list squeeze page where you plan to use email to build a relationship with your leads, a blog where you frequently post or the website where you have products available for purchase.
Regardless of where you are sending traffic, if those who are visiting your site have an interest in that particular topic, there is a greater chance that you will get email optins and sales.
Implementing link building strategies can help your website to achieve a higher page rank within the search engines. This propels your site closer to page one in the search engine results. Backlinks help to determine which page your website will show up on when someone searches in the search engine.
The closer you can get to page one, the better chance it is that you will get the results that you want.
Keep in mind that many don’t take the time to search through twenty pages of results, after looking through the first page some may venture to the second or third page.
If your website is on page nine it’s a great chance that it won’t be seen.
Search engines like Google are looking for websites that have plenty of relevant backlinks from authority sites. These are backlinks aquired from websites that are popular within the search engine.
Gaining backlinks from a relevant website carries more weight than irrelevant backlinks. Search engines like Google won’t be fooled by random links.
When you gain backlinks from relevant sites this gives you a chance to gain some of their popularity. Making the most of your online marketing efforts to improve your website’s rank could be the difference between gaining traffic and making sales or not.
About the author
Alice Coaxum is a homeschooling mother of four, PLR writer and internet marketer.
This article was originally published on Free Affiliate Articles.