There are countless online gurus and blogs offering countless tips, suggestions, and solutions. There are so many, in fact, that it can be overwhelming. From various guidebooks and paid SEO techniques, that finding organic traffic can feel like information overload.
For most, this makes finding the right methods to increase their online traffic can be a monumental struggle. Whether you’re managing a passive income website, an informational/affiliate blog or are an internet based retailer, organic traffic is key.
In short, all of us wish to increase our online traffic, but where can you turn for answers? As we said, with countless different resources available, there are many great resources around if you understand where to look. There’s a whole cottage industry online, and a simple Google search will provide a wealth of options.
A great blog that I’ve followed for a while now is run by a man named Pat Flynn. You may have heard of him but if not, Google his name. What you’ll find is that he runs a blog called Smart Passive Income.
Here he focuses on tips and techniques to help you strategize ways to improve your traffic.
Know Your Audience
Regardless of where you get your information on how to increase website traffic, the one commonality is that all these sources claim you need to know your audience. Who is trying to find the solutions you now have, what do they want to do armed with that information, and are you offering it in a way that makes sense to them?
These points are as vital as anything else you can learn. If you’re not sure who may want what you have to say, how do you know what promote, market or what solutions then perhaps you might offer them? Knowing who your audience helps you focus your attention on their needs and wants, and in the end, all the things you offer is ultimately about what’s in it specifically for your audience.
And Hitting Your Mark Is What Your Aim Should Be
Not knowing your audience is much the same thing as shooting arrows while on a ferris wheel while blindfolded. You may get lucky, but more likely than not you’ll miss the hay and miss your mark. Worse case, you miss your mark and hit something that you don’t want. Not knowing your target audience will make finding online traffic more difficult, you may miss the bale of hay altogether.
So, understanding who your audience goes a long way toward helping find a way for you to help them. Is your audience comprised of newly married couples about to buy their first home? Are they college educated, want to cook at home or dine out at restaurants? Will they host parties or stay home on the weekends? Imagining who your audience is and what makes them tick will assist you offer the right type of suggestions and tips.
What that means is the more you know about your potential audience, the better solutions you can offer and the closer you are to hitting your targets.
Keyword Research As A Guide For Content
After you have a better understanding of who makes up your audience, you can begin to write, record and film some fantastic content. It’s at this point that keyword research becomes important. In fact, it’s critical to helping promote the content you’re offering. Whether you choose to use a paid service or simply the free Google Keyword Planner to find some keywords, this research will help you focus on your audience’s needs.
Keyword research will list a number of search terms and ideas. It’s a great way to find some topics, some solutions to problems and suggestions for ideas about what type of content to offer. Being able to focus on your audience, their wants, and desires, will allow you to find the right keywords to target in your content. In addition to understanding your audience, this is a great way to get a better grasp and know what they may be searching for already. In other words, this research will help you find the right subjects to write about, and help you supply the best solutions for your audience’s needs.
If you’re running any online business or blog, the best way to answer the question of how to increase website traffic is to know your audience. If you don’t know who may be interested in your content, you may be just shooting in the dark. You may get lucky and hit your target, but more often than not you’ll miss your chance.
So, know your audience. Answer that question first and foremost, and your organic traffic will skyrocket.
About the author
David Throop works within Internet Marketing, Reputation Management, Content Marketing, Online Reputation and Health/Fitness niches.
This article was originally published on Amazines.