The past few years have been very important for content marketing, where blogging, social media marketing, email marketing and banner creation have generated more relevance and impact than other traditional marketing approaches, such as television or radio advertising.
In 2015, content will continue to carry a great deal of significance and influence over the success of a business’ brand, which is why so many businesses across the globe are branching out with their content strategies to ensure that they are effective and successful.
In order to have an effective and successful content marketing strategy you will need to have an exceptional writer (or team of writers) on hand to create consistently excellent content. There are plenty of options when it comes to creating content for your business and finding top writers, including:
Do it Yourself Content Marketing
Would you rather avoid the headache of having to find a professional writer? Then consider doing all content marketing independently. This is a huge responsibility as there so many elements involved in a content marketing strategy, so you will need to ensure you have enough time on your hands to commit to this. The benefits of doing it yourself are that the content is written exactly as you want it. The obvious downside? A lack of time.
Outsourced Content Marketing
Freelance writers are good if you have occasional content marketing projects that need completing but don’t have the right resources or time to complete them in-house. Although outsourced content marketing has its benefits, it’s not necessarily cheaper and of course, you can’t guarantee the successful completion of a project within your specified timeframe. Furthermore, this doesn’t guarantee the same quality as an in-house professional writer.
Hire a Professional Writer
So if you’ve contemplated writing your own content but realised you just don’t have the time or experience for the job, then perhaps you need to think about hiring a professional, in-house content writer. Even if their knowledge of a particular industry isn’t very strong, it doesn’t matter – what matters is that they can write to a very high standard time and time again.
A professional writer will be responsible for all of your content, from email marketing campaigns to banners, adverts and more. Having this individual on hand is extremely convenient as they are also able to proofread and edit documents or produce content on a tight deadline.
No matter what, content is definitely king, but your content needs to be grammatically correct with superb spelling and grammar. All articles, blog posts, social media posts, banners, video texts, infographics and so on must be interesting, thought-provoking, creative and valuable to the reader in order to have a positive impact and encourage the reader to make the necessary call-to-action.
As such, you need to ensure that you have a creative copywriter on hand who can accomplish all content-related tasks with proficiency and excellence.
About the author
Maria E. Chambi is the Content Manager at 8 Ways Media